For red light and body-contouring clinics
We fill your calendar with prepaid new clients and answer every one of them in seconds, by text and phone, day or night. Your team just runs the consults.
Example: a 7:42 PM text, answered in seconds.
Client results
Genesis is our own clinic in Cedar Park, Texas, and the first place every part of the engine gets built and tested. If it doesn't work there, it doesn't ship to yours.
| Month | Paid first visits | Revenue closed |
|---|---|---|
| 2 months before MCE | 2 | – |
| 1 month before MCE | 5 | – |
| Month 0 (MCE starts) | 9 | – |
| Month 1 | 10 | – |
| Month 2 | 20 | – |
| Month 3 (algorithm matures) | 47 | $59.2K |
| Month 4 | 53 | $72.3K |
| Month 5 | 64 | $91.3K |
| Month 6 | 66 | $97.0K |
| Month 7 | 56 | $76.4K |
| Months 3 to 7 | 286 | $396.2K |
Best month so far: Month 6, 66 paid first visits and $97K closed.
Months 3 to 7 come from Genesis's own books, including CareCredit and payment-plan sales that CRM and ad-platform reports miss. The months before that are from the clinic's CRM.
Want this running in your clinic? On a free growth audit we map it to your beds, your market and your calendar.
Book your free growth audit
The operator behind the engine
I'm Don. My wife Serenity and I founded Genesis Red Light in Cedar Park, Texas. She runs the clinic as Clinic Director and CEO, and I run creative and marketing. A few years ago I was buried in six tools, pouring money into ads I couldn't track, and one slick agency away from walking away from the whole thing. Nobody would build me the system I actually needed, so I built it in our own treatment rooms, with our own ad spend on the line.
"If it doesn't work in my own clinic, it doesn't ship to yours. I never mark up your ad spend, and my performance pay only comes when a new client prepays. The last guy got richer every time your spend went up. I only win when your calendar fills."
I used to sell the ads on their own. I stopped. I won't put my name on half a system anymore.
How we're paid
You pay a monthly plan for the work. Our performance pay comes only when a new client prepays for a first visit, so we win when your calendar fills, not when your ad spend goes up.
They pick a real time and prepay a first-visit trial at checkout. Paying first is the qualifier, and it keeps no-shows low.
The prepaid trial is our performance fee. No new clients, no performance pay.
You keep every package, program and repeat visit that follows.
Everything included
All four come with Core, in the order a new client meets them. Complete takes them further.
We bring the right people in.
We turn clicks into prepaid visits.
3Core Conversion Engine
Your ads get people to raise their hand. Most clinics lose them in the next hour: 71% of buyers pay within an hour of reaching out, and nobody's answering at 7 pm on a Tuesday. Your Conversion Engine is. Every text and call gets an answer in seconds, day or night, with real open times, and someone from our team steps in when a conversation needs a person.
Texts, calls and web forms answered in seconds, nights and weekends included. Most clinics lose these people before anyone replies.
People who get an answer within the hour buy. People who wait until tomorrow mostly don't. The Conversion Engine makes sure nobody waits.
Your staff opens the calendar to booked, prepaid visits instead of a list of people to call back.
From the first second to months later
Texts, calls and web forms answered, scheduling questions included, with real open times and a personal booking link.
Missed calls get a text back right away, then a phone call.
No-shows and cancellations rebooked within a day, by text and phone call.
Paid but no time on the calendar yet? We follow up until they're booked.
Follow-up texts, emails and phone calls across the week, the month and beyond.
Retargeting campaigns that bring back people who visited and didn't book.
Core answers and follows up every new client by text and phone call. Complete adds the Complete Conversion Engine: found on Google, answered everywhere, abandoned checkouts caught, and your current clients too.
| What's covered | Core$897/mo | Complete$1,497/mo |
|---|---|---|
| New clients · Core and Complete | ||
| Texts, calls and web forms answered in seconds, day or night, scheduling questions included | ||
| Missed calls followed up by text, then a phone call | ||
| No-shows and cancellations rebooked within a day, by text and phone call | ||
| Paid clients followed up until they're on your calendar | ||
| Follow-up texts, emails and phone calls across the week, the month and beyond | ||
| Retargeting campaigns that bring back people who visited and didn't book | ||
| Get found · Complete | ||
| SEO improvements, with your name, address and phone verified across the web | — | |
| Google Business Profile posts and updates | — | |
| Ranking work for Google search, Google Maps and AI search | — | |
| Every channel · Complete | ||
| Replies to every Google review | — | |
| Replies to every social comment, message and DM, in your clinic's voice | — | |
| Catch every buyer · Complete | ||
| Checkout-abandoner capture: anyone who leaves checkout is reached within minutes | — | |
| Heat maps and session recordings that show where people drop off | — | |
| Your current clients · Complete | ||
| Their calls and texts: reschedules, next appointments, cancellations, directions | — | |
| Payments by secure link, and anything that needs your team goes to your main line | — | |
We prove it and grow your reputation.
Why the Conversion Engine is included
of buyers pay within the first hour of reaching out.
of people who pick a time leave before entering a card.
of callers book. About 1 in 4 of those calls went to voicemail.
Two of our clinics ran the same $79 first-visit offer on nearly identical spend and traffic. One had a person answering within the hour; one didn't. Twelve paying clients against two, and half of the twelve bought right after a human text.
Two clinics is a small sample, not a controlled trial.
Your investment
Offer, page, booking and checkout on your domain. Ads, video, tracking, and follow-up texts and emails. Your Conversion Engine trained on your services, hours, staff and policies, then switched on.
Your current clients stay with your own front desk.
Start with a free auditThe consult and the close. Treatments and care. Medical questions, package pricing and refunds. We feed your team; we don't replace it.
Your ad budget is separate from your plan. You prepay it to us each month, and every dollar goes to your ads, in your own ad account, on your own pixel. Prepaid trials on both plans. Every new client we bring prepays a first-visit trial at checkout, and that payment is our performance fee. Pay-first is how the system works: if one of our new clients lands on your calendar without prepaying, the trial fee still applies.
Recommended ad budget
That's your ad budget, separate from your plan. You prepay it to us each month so we can put it where it's working, when it's working, across Facebook, Instagram and Google. Every dollar goes to your ads with no markup, and it runs in your own ad account, so the data stays yours.
Each bed can only treat so many clients a week. Budgeting per bed keeps your ads matched to the calendar you can actually fill.
Prepaid trials are paid by your new clients at checkout, so they aren't part of your monthly total.
Your monthly total, from month two
Questions clinics ask
No. You prepay your ad budget to us each month so we can move it to wherever it's working, fast, across Facebook, Instagram and Google. Every dollar goes to your ads with no markup, inside your own ad account. MCE is paid through your plan ($897 or $1,497 a month, plus $1,497 for month one) and the prepaid trials your new clients pay at checkout.
Core is all four engines on every new client: the Marketing, Booking and Reputation Engines, plus the Core Conversion Engine, which answers every new inquiry by text and phone call in seconds, follows up across the week, the month and beyond, and walks people to a prepaid visit. Complete adds the Complete Conversion Engine: SEO and Google Business work, ranking on Google search, Maps and AI search, replies to every review, comment and message, checkout-abandoner capture, heat maps, and your current clients' calls and texts.
That depends on your budget, your market and how many beds you have, so we don't promise a number. What we do promise is coverage and response time. For reference, our own clinic averaged 57 paid first visits a month in months 3 to 7, once the ad algorithm matured.
It's a free 45-minute call. We look at your ads, your booking flow and how fast new inquiries get answered today, then show you what we'd fix first and what it would cost. If it isn't a fit, we'll tell you.
They're busy with the person standing in front of them. Your Conversion Engine covers the 7 pm text and the Saturday form, so your desk gets a booked, prepaid appointment instead of a list to chase. On Complete, it takes your current clients' calls and texts too.
No. We ran that experiment: good inquiries, nobody answering, and then the clinic decides the marketing failed. The ads and the answering ship together.
Routine questions like hours, directions, prices, open times and booking are answered by the system in seconds, by text or phone, using replies proven across hundreds of real conversations at clinics like yours. Health questions, and any conversation that needs a person, go to someone on our team, and anything only your clinic can answer goes to your team. Every message is logged.
Your new client, at checkout. That payment is our performance fee. You keep 100% of every package, program and repeat visit that follows. If one of our new clients lands on your calendar without prepaying, the trial fee still applies.
Month one is the build: kickoff, build, a real-card test on a real phone, then launch. Nothing goes live until a real payment goes through. Once ads are on, people reach your page in the first week.
There's no contract. It's month to month. If your calendar isn't filling, you're not locked in, and our performance pay drops with it, because it only comes from prepaid first visits. Your ad account, pixel, page and data stay yours either way.
Book your free growth audit. In 45 minutes we'll look at your ads, your booking flow and your response times, and show you what we'd fix first. Bring your bed count and your calendar.
myclinicengine.com/book · don@myclinicengine.com